About me
I'm a Serbia-based Product & Brand Designer with 10+ years of experience across digital products, mobile and web apps, brand identity, and visual communication. When I design, I like to think about the whole picture, how the design will solve a problem, how it will tell a story, and how it will look and feel.
My creative journey began in childhood, fueled by a passion for drawing and painting, resulting in my first art exhibition at age 13. And that love for making beautiful things never left. It quietly shapes everything I do, from how I sketch out first drafts to how I obsess over the details in a final design. Design, for me, has always been a mix of storytelling and artistic expression.
I began my career in a marketing agency, working on branding, packaging, and campaigns for a wide range of clients. At the same time, I built a Top Rated freelance career on Upwork, collaborating with international clients and forming long-term partnerships. That experience taught me how design communicates, how consistency builds trust, and how ideas translate into the real world.
Later, I moved into the IT industry and got drawn into UX. I became interested in how people think, where they get stuck, and how good design can solve real problems. I worked on complex in-house platforms, including telecommunications apps, educational products, and modular systems with engagement, e-commerce, help desk, and social features. Over time, I grew into a Senior UX/UI Designer role, collaborating closely with product managers and developers to turn ideas into scalable, user-friendly products.
Most recently I completed the Google UX Design Certificate, which gave me a structured framework to validate what I'd been doing intuitively for years and sharpen the parts I hadn't formally documented.
Today, I work independently on product and brand design projects while also building my own ideas. I use AI tools to speed up research, exploration, and prototyping, but I rely on my experience and judgment to shape the final outcome.
I'm always learning, always curious about new technology, and I still enjoy sketching before I open any tool.
Work Experience
Independent Product Designer & Brand Designer
Self-Employed | Belgrade, Serbia | August 2022 – Present
» Design digital product concepts end-to-end, from research and UX flows to high-fidelity UI and interaction design
» Develop user flows, wireframes, prototypes, and scalable design systems
» Apply AI-assisted workflows to accelerate research, ideation, and rapid prototyping
» Deliver branding, visual identity systems, and marketing assets for clients across different industries
» Manage projects independently from concept through final delivery
» Continuously updating skills in product design, no-code tools, AI workflows, and modern digital trends.
Senior UX/UI Designer
Carnegie Technologies | Belgrade, Serbia | March 2016 – July 2022
» Designed mobile and web applications for telecommunications, education, and modular engagement platforms
» Created wireframes, high-fidelity UI, and interactive prototypes for complex product flows
» Contributed to scalable design systems used for different clients
» Conducted user research, competitor analysis, and UX audits to improve usability and user experience
» Collaborated with product managers and developers in Agile teams to ensure effective implementation
» Designed supporting visual assets, including illustrations, icons, and presentation materials
Lead Graphic Designer
2BUSY Design & Events | Belgrade, Serbia | October 2009 – February 2016
» Developed brand identities, packaging, and marketing materials for a wide range of clients
» Designed retail displays, trade show graphics, and point-of-sale branding solutions
» Created digital assets for web, social media, and online campaigns
» Managed production preparation and ensured high-quality print execution
» Collaborated directly with clients from concept to final delivery
Freelance UX/UI and Graphic Designer
Upwork | Remote | 2015 – 2020
» Delivered UX/UI design, responsive websites, and digital products for international clients
» Designed app visuals, branding, illustrations, and marketing materials
» Managed multiple client relationships and parallel deadlines in a remote setting
» Achieved Top Rated status through consistent delivery and strong client relationships
Education
Belgrade Polytechnic Academy
Bachelor’s Degree in Design
2006 – 2009
Google UX Design Certificate
Coursera (authorized by Google)
2025 – 2026
Skills & Tools
Product Design / UX
User research • Information architecture • User flows • Wireframing • Prototyping • Interaction design • Design systems • Usability testing • Responsive design
Visual Design
Branding • Illustration • Packaging • Publications • Marketing assets • Presentation design • Web visuals
Tools
Figma • FigJam • Adobe Photoshop • Adobe Illustrator • Adobe InDesign • AI-assisted workflows